Everyone love fitness trackers. That’s why Fitbits are everywhere, Apple Watches are getting places, and fitness apps for your phone are getting popular. And obviously, this is a pretty large market to be a part of. So by now, you may think everyone’s pretty much already in it, right? Wrong. Because one of the largest fast food companies in the universe is about to capitalize off it to sell more product, and that company is McDonald’s.
Yes, you read that correctly. Starting in select Canadian restaurants, McDonald’s will be giving kids a free fitness tracker with their Happy Meal in hopes that they’ll use it to stay fit. And since there’s so many jokes to be made about this, I’ll leave that part to you.
Now look, don’t think your children are getting full-fledged smart fitness trackers they connect to their iPhones or something. All these wristbands are are just pedometers, meaning they’ll count your kids steps. However, that’s all kids really need. Plus, it’s a good way for your child to remain active in an effort to get a higher step count each day.
Part of McD’s goal with these prizes found inside a box with a burger and fries is so kids can keep up with their favorite athletes and friends as they continue to raise their daily step count and eventually beat everyone else. And when you think about it, that’s actually a half decent idea. Kids can run around, go for walks, and more while building up their daily number which they can show off to their friends the next day at school. And since kids are naturally competitive, this will likely motivate other children to do the same. So all in all, this is a pretty smart move by the fast food chain even though at first glance it looks outright ridiculous.
If you’ve stayed up to date on the latest McD’s news about health and wellness, you know that the company is really trying to make their food better for you. For starters, they’ve previously said goodbye to artificial preservatives, high fructose corn syrup, and other ingredients that just aren’t good for your body. In addition, in 2025, the chain plans to switch over to antibiotic-free chicken and cage-free eggs. How this will affect the public’s view of McD’s is beyond me, however it may help with marketing.
What’s your take on the fast food company’s latest move to get kids more active? Let us know in the comments if you have any thoughts (regardless whether they’re good or bad which they likely will be)!
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