According to a new report by Variety, NBCUniversal has just cut a deal with Snapchat which will allow the former to bring short versions of their most popular shows to the latter’s iOS and Android apps. Such shows as The Tonight Show Starring Jimmy Fallon and SNL will be receiving their own short versions as a part of Snapchat’s ongoing effort to bring exclusive content to their app.
NBCUniversal has cut a deal with Snapchat under which the Peacock will produce original episodic shows for the social service from “The Voice,” “The Tonight Show Starring Jimmy Fallon,” “Saturday Night Live” and other franchises.
The first TV series to take advantage of this deal will be NBC’s The Voice which will premiere on Snapchat Monday, August 22nd. This will start a five episode series on the app which will consist of the coaches’ (Blake Shelton, Adam Levine, Miley Cyrus, Alicia Keys) own snaps alongside ones sent in by fans via VoiceSnaps.com. The coaches will choose which ones to show on the actual Snapchat series itself alongside some that will be shown on TV starting September 19th. This will allow for a more interactive experience when watching the popular singing competition.
Another series that will be first in line to go on Snapchat will be E! News’ The Rundown which will be a weekly Snapchat series you can watch starting September 8th. The host of the show will be E! News correspondent Erin Lim. This series will be directed to pop culture news and rumors, so if you’re a sucker for that stuff, you better watch this show.
NBCU is also set to debut Snapchat-ready versions of the The Tonight Show Starrring Jimmy Fallon, Saturday Night Live, and others which will premiere in the future.
A statement from NBCU’s executive VP of business development and digital distribution Ron Lamprecht expressed the company’s excitement coming from working with Snapchat and how perfect this pairing is.
“NBCUniversal is committed to tapping into its talent, resources and reach to be the leader in delivering mobile-first premium content,” said Ron Lamprecht, NBCU’s executive VP of business development and digital distribution. “From entertainment to news and sports, NBCUniversal has an unparalleled lineup and Snapchat is the perfect partner to help us reach millions of fans where they are every day.”
NBCU will also use this Snapchat deal to advertise. Linda Yaccarino, chairman of advertising sales and client partnerships, had this to say.
“For our advertisers, this means being associated with premium content in a new and compelling format, and creating a connection that lasts long after your snap disappears,” she said.
VP of content at Snapchat Nick Bell also added to the conversation via the statement below.
“Together with NBCUniversal, we believe there is a huge creative and commercial opportunity around mobile-first programming and are excited to bring these future formats to our community.”
I’m not sure if this will get me to use Snapchat more than I already do. See, ever since Instagram released their new Stories feature, I haven’t once thought of using the app and, therefore, have uninstalled it. I’ll check out these mini series NBCU is developing for the platform, but until then, expect me to be highly active on Instagram and not Snapchat.
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