If you’re a member of Hulu’s free subscription service, I’ve got some bad news for you. The company has decided (via Variety) that in order to move forward in their ongoing effort to deliver the best content exclusively to subscribers, they’re cancelling their free subscription option and instead is asking users to subscribe to their $7.99 or $11.99 a month plans. This comes after over 9 years of offering the plan as a way to bring in more users without charging them.
Now I know what you’re probably asking yourself, “What’s gonna happen to my account?” Well, as we’re not entirely sure, we do know that Hulu has decided to partner with Yahoo to bring all the same content available on the former’s free service to the latter as a free streaming service dubbed Yahoo View. This service contains ads and can stream shows from mainly ABC, NBC, and Fox alongside other clips of different shows and series. After 8 days of an episode’s original air date, you’ll be able to watch it on View alongside 4 other episodes of a series which previously aired. As of now, only the web is supported by View, however there are plans to create and Android and iOS app.
As per Ben Smith, VP and head of experience at Hulu, the free option Hulu previously had just wasn’t agreeing with their effort to deliver the best content exclusively to subscribers.
For the past couple years, we’ve been focused on building a subscription service that provides the deepest, most personalized content experience possible to our viewers. As we have continued to enhance that offering with new originals, exclusive acquisitions, and movies, the free service became very limited and no longer aligned with the Hulu experience or content strategy.
However, according to Phil Lynch, Yahoo’s VP and head of media partnerships, a free service like Yahoo View is exactly what they’re looking for and are happy they teamed up with Hulu to deliver it.
Video is an important part of Yahoo’s strategy and we’re committed to delivering the best digital video content to our users. To date, we’ve streamed amazing experiences across sports, finance, and news. This partnership with Hulu is a natural extension of that strategy, bringing the best of TV and entertainment content to our lifestyle vertical.
We’re gonna have to see just how many users Hulu loses for cutting off their free subscription service. It probably isn’t a lot, but it may be. Stick with MBEDDED for an update on that matter.
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