Report: Apple Music is Getting a Reboot at WWDC

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When Apple Music launched back in June 2015, it was immediately recognized to be a big mess. Icons weren’t where they should’ve been, navigation was super confusing, and the overall experience wasn’t as intuitive as something like Spotify. It was assumed that this would all be worked out since the service just launched and there was time for improvement, however this possibility was met with a halt and since then, only little issues have been worked out thanks to not-so-often iTunes, OS X, and iOS updates. However, according to a new report by Bloomberg, Apple may be gearing up to revamp the service and make it “more intuitive” than it is now.

Apple is altering the user interface of Apple Music to make it more intuitive to use, according to people familiar with the product who asked not to be identified because the plans aren’t public. Apple also plans to better integrate its streaming and download businesses and expand its online radio service, the people said

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Another issue with Apple Music is it’s management. Everyone working on the service has had some mixup which caused little improvement to Music and has overall resulted in difficulty for managing such a service. Jimmy Iovine, the head of Music, has done almost nothing to support this new system except confuse everyone and try to get work done. This new update, however, will be overseen by some new support:

Following a management shakeup, the service’s new look is being overseen by content head Robert Kondrk and Nine Inch Nails frontman Trent Reznor. Design chief Jony Ive’s team also has provided input, along with Iovine and Eddy Cue, the senior vice president in charge of Internet services.

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While Iovine holds no official title – he’s just “Jimmy” in Cupertino – he’s tasked with the music product’s success […] While Iovine’s connections make him valuable, they’re also a source of friction inside Apple. There were times when they were in the middle of negotiations with an artist’s managers and labels while, unbeknownst to them, Iovine was carrying out his own separate discussions, according to people familiar with the matter.

With this kind of management behind an Apple product, it makes the company look a bit ahead of their time, if you will. If they simply waited another year to launch Music, there almost certainly wouldn’t be any of these types of problems a) in management and b) in the service altogether. Apple looks like they just rushed a bit too fast and decided that WWDC 15 would be a good place to unveil Music to the world. And when they did that, they had Drake help. …Drake. And he kind of didn’t do a good job at doing so. See what I’m saying? If they had someone like… I don’t know… Sir Paul McCartney come out and speak, they would’ve gotten their point across much smoother and our first reaction to the service would be much different. Why? Because it’s Sir Paul McCartney. But nonetheless, they should’ve waited until this year to take the wraps off of the service. That way, they could get themselves together and not have the same problems they’re facing today.

Better marketing will also be launching alongside the reboot in order to increase the company’s number of subscribers. Execs at Apple are supposedly pretty optimistic about how the reception to the new experience will be, which is a good thing since we need optimism like this behind Music.

Are you looking forward to the rumored Apple Music revamp or are you happy with the current version of the service? Let us know in the comments what your thoughts on the matter are!




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